Metaverse, Social, Broadcast
For the first time, a metaverse extension of mass-audience broadcast show returned for a second season. This year, I'm A Celebrity returned to its' spiritual home, the Outback Jungle. After a pandemic induced hiatus, where they hosted in a Welsh Castle. This move meant we couldn't use last years build, so we had to build the jungle from scratch. Working with 3D Lab, the builders of the previous I'm A Celebrity experience, we brought the famous jungle challenges to life within Fortnite. Making challenges like the Cyclone Challenge and River Rapids playable for the first time within Fortnite.
When the opportunity to work with ITVX presented itself, we realised the stories were intertwined. ITVX says it is the UK's freshest streaming service. Taking existing ITV content, and combining it with a range of original programming that challenge what people expect from ITV. By opening an ITV X portal to unexpected experiences, within the established ITV powerhouse I'm A Celebrity, we made the promise of ITVX clear, and playable.
Though the portal, players experienced four worlds that were complete departures from the I'm A Celebrity Jungle they entered. Players were dropped into a Hollywood film set, where they had to navigate stunt sets and red carpets. They were then dropped into Fortnite's first playable comedy club: The Punchline. Where players could only proceed if they selected the right punchline to a set of five jokes. Next, was a icy crime scene, where players would come across clues as they slipped across a frozen lake. Finally, players were dropped onto a pristine beach, where they bounced across parasols and inflatables to the portal that would return them to the jungle.
For this project, I was responsible for initial concepting, creative development and design of the space and experience, production with the build team and production of final assets to be distributed across social, broadcast and other channels.
Play Now on Fortnite Creative: 6976-4635-7184
Feel free to get in touch, about anything. Always have time to talk about the work, or how I can bring a slice of this brain to your projects.
