Keep Your Chin Up

Social, AI

CLIENT
Creative Grads
Project Type
Social, AI
Project YEar
2021
AWARDS

AI for good.

AI seems to be the villain of almost every story that it features in. Wether it's HAL in 2001: A Space Odyssey, or Facebook's algorithm being so predictive many are convinced Facebook is listening to their private conversations through their microphone, AI gets a bad rap from the general public.

Which is a shame, because it doesn't have to be this way. To see if AI could be a force for good, I decided to teach myself how to actually create things with AI. So I got access to OpenAI's GPT-3: a tool that can generate natural sounding language, to see if I could create something that might actually help people.

So after a few attempts, including gabland, and later gabland: pandemic edition, a site that generates ad agency slogans, I landed on Keep Your Chin Up or KYCU. A system that generates networking emails from advertising graduates and creative teams to Creative Directors, in five unique tones of voice. So with over a thousand emails generated so far, as a creative director you may have read an email from some advertising hopefuls that was actually written by Keep Your Chin Up

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Feel free to get in touch, about anything. Always have time to talk about the work, or how I can bring a slice of this brain to your projects.

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