Media, Partnerships
Early on in the process, we established the importance of PlayStation to fans, gamers and the world. Since 1994, the PlayStation has made it's mark, becoming essentially the default console. Other activations were pulling the weight of explaining to gamers why the PlayStation 5 was the best PlayStation yet, but we wanted show that PlayStation is still the cultural centre of gaming, no matter the specific console.
Thankfully, we had the iconic PlayStation shapes to pin our campaign onto. Unchanged since 1994, the shapes are instantly recognisable as PlayStation, even amongst people that have never picked up a PlayStation controller. So, as part of the Creative Team at MediaCom, in partnership with a range of the best minds in media, activation geniuses at other agencies and of course media owners, we landed on a campaign that gave the shapes the platform they deserve.
Feel free to get in touch, about anything. Always have time to talk about the work, or how I can bring a slice of this brain to your projects.
